About Us – Pro Athlete Retirement Coaching

Lorenda knows what she is talking about. Players in the past generations had enough time to create their own businesses in the off season, something they could use to support them after they finished playing. Since they don’t have that back up, and most of the guys don’t make the millions reported, they need to make business acquaintances and create what is next for them while they are playing

I met Lorenda on a flight out of Oakland a few years back. She told me about her company and her vision for pro athletes after they retire. I thought it was a great idea. Some of the guys need a little help in their transition after sports.

“If you’re currently playing, I’m guessing that’s the sort of decision you don’t want to think about at the moment. I don’t blame you. You’re playing at the highest level in the world — why would you think about it ending? There’s nothing better than playing in the NHL — enjoy it. But, unfortunately, your career will one day come to an end. I was extremely fortunate to have some mentors who pushed me in the right direction when I realized that my career in hockey was all but over. I can’t tell you how thankful I am for that.”

“It is helpful that athletes think about retirement from sport and develop strategic plans for the end of their career. There are many ways that an athlete can suddenly end a career in sports, so having a backup plan is important for the athlete to disengage from competitive sport.”

“I take most of the blame. As athletes and players in the NFL, I think we should take the blame, because we can change it. “We just gotta wake up.” Comments on a CBS 60 Minutes report, after losing millions along with fellow players on a get-rich-quick

“The biggest challenge many of our players have is looking ahead for the rest of their lives. They have everything, in a sense. In the NFL, they’ve achieved their dream of playing at the highest level. They have a lot of money, but it comes to an end quicker than most of them can even imagine.”

“ ‘Not going to happen to me…’ Really? Really? It’s and opportunity, not a career. The smart guys already know what they wanted to do before they left football.”

“That first check from the NFL is nice. That money can vanish when you try to live the NFL lifestyle like a 10-year veteran.”