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About Us – Pro Athlete Retirement Coaching

Sports retirement business coach

Meet Your Coach

Lorenda Phillips is a business and pro athlete retirement coach and consultant, whose Master’s Certification in Coaching from ICF and nearly 20 years of experience, puts her in a unique position to help pro athletes carry on a successful career long after their retirement from the game.

With her structured assessments and coaching, retired pro players are able to use their experience and talent to create rich and fulfilling lives, in which they can thrive financially and be proud of their success – both on and off the field.

professional athlete retirement plan


Professional athletes – winners for life.


Providing professional athletes with the very best personal development programs, through which they can become successful leaders and winners in the future.

Winning is a habit, Success is a choice. Get in touch with us today!


Lorenda's Story

Invest in your personal development. You got yourself to the pros, you can get yourself to the next phase.

Lorenda Phillips has been a transition and business coach for over 18 years, coaching thousands of professionals to do better and be happier in their lives. She is passionate about her work with professional, major league athletes. Lorenda sees these men as leaders in their retirement, as they were while playing. “They have what it takes to be successful on the field and when their playing days are long over”. She lives in Los Angeles, California.

Career coach for pro athletes

Our Team

Maura O’Flynn

Financial Coach

Maura is a Money expert and owner of O’Flynn Financial Consulting –she has worked with hundreds of small business owners and individuals for over 25 years “Creating Freedom, Power & Magic with your Money.”
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Anne Marie Smith M.S.

College Career Counselor

Anne Marie is a college counselor practitioner that specializes in career counseling. Her holistic perspective and over twenty years of experience allows her to quickly strategize, connect and empower clients to reach their long and short-term goals.

Marc C. Phelps

Certified Public Accountant (CPA)

Marc C. Phelps, CPA-Established a boutique accounting firm in 2006. We do tax preparation (individual, business and estate), financial accounting (compilations, reviews and audits), and small business
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Karen Liz Albert

Social Media Expert

Karen Liz Albert, is a Social Media expert, speaker, and owner of Behind Your Curtain. With over 20 years experience in marketing and consulting Karen has successfully used her Social Media expertise to launch
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Art Swerdloff is a lawyer who has been serving the estate planning needs of professionals, business persons, entrepreneurs and their families for over thirty years in Marina del Rey, CA. Services include the creation

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Billy A.D. Blase

Financial & Portfolio Advisor

Billy works with high and ultra-high net worth individuals and families, providing a high caliber of service to satisfy their wealth management needs. He assists clients in wealth preservation and strategic investment services,

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Shirin Hart


My passion as a therapist is supporting people in living, healthy fulfilling lives. I understand the unique challenges facing professional athletes: the social pressure, relationship challenges and internal battles that cause pain

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Brandon Leopoldus


Brandon Leopoldus is a Los Angeles based attorney working with current/retired athletes and entertainers across the country on every aspect of their legal and business needs. His focus is on creating revenue-generating

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Kristi Dosh

President & Publicist

Kristi Dosh is a publicist who founded Guide My Brand to work with entrepreneurs and nonfiction authors to establish themselves as experts in their niches and become more visible for their expertise through opportunities

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Richard Oelberger, PhD

Clinical & Sports Psychology

Based in Beverly Hills, Richard Oelberger’s approach encompasses martial arts philosophy, somatic approaches, spiritual psychology, and mental performance techniques—all grounded in clinical psychology principles and behavioral strategies.

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Sports retirement business coach

Thoughts about RFS


Lorenda knows what she is talking about. Players in the past generations had enough time to create their own businesses in the off season, something they could use to support them after they finished playing. Since they don’t have that back up, and most of the guys don’t make the millions reported, they need to make business acquaintances and create what is next for them while they are playing

Willie Davis, NFL Hall of Famer

I met Lorenda on a flight out of Oakland a few years back. She told me about her company and her vision for pro athletes after they retire. I thought it was a great idea. Some of the guys need a little help in their transition after sports.

Mychal Thompson, NBA Champion, Center for the LA Lakers


“If you’re currently playing, I’m guessing that’s the sort of decision you don’t want to think about at the moment. I don’t blame you. You’re playing at the highest level in the world — why would you think about it ending? There’s nothing better than playing in the NHL — enjoy it. But, unfortunately, your career will one day come to an end. I was extremely fortunate to have some mentors who pushed me in the right direction when I realized that my career in hockey was all but over. I can’t tell you how thankful I am for that.”

Brandon Crombeen Retired NHL


“It is helpful that athletes think about retirement from sport and develop strategic plans for the end of their career. There are many ways that an athlete can suddenly end a career in sports, so having a backup plan is important for the athlete to disengage from competitive sport.”

Dr. Robert Pankey Ed.D. in his abstract: Disengagement From Organized Sports


“I take most of the blame. As athletes and players in the NFL, I think we should take the blame, because we can change it. “We just gotta wake up.” Comments on a CBS 60 Minutes report, after losing millions along with fellow players on a get-rich-quick

Vernon Davis Former tight end in the NFL


“The biggest challenge many of our players have is looking ahead for the rest of their lives. They have everything, in a sense. In the NFL, they’ve achieved their dream of playing at the highest level. They have a lot of money, but it comes to an end quicker than most of them can even imagine.”

Paul Tagliabue Former Commissioner of the NFL


“ ‘Not going to happen to me…’ Really? Really? It’s and opportunity, not a career. The smart guys already know what they wanted to do before they left football.”

Herman Edwards American football coach and former NFL player


“That first check from the NFL is nice. That money can vanish when you try to live the NFL lifestyle like a 10-year veteran.”

Matt Brown ESPN Staff Writer

Winning is a habit, Success is a choice. Get in touch with us today!


Get in Touch with Us

Get in Touch with Us